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The Only Way to Avoid Linguistic Problems in Advertising Communication

Question 69

Multiple Choice

The only way to avoid linguistic problems in advertising communication is by:


A) creating an entirely new advertisement for the new market.
B) using only English in all media promotions.
C) developing a new version of the product for the new market.
D) in-country testing with the target consumer group.
E) using facial expressions and physical gestures in the advertisement.

Correct Answer:

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