Lush Cosmetics, a Firm Based in the U

Lush Cosmetics, a firm based in the U.S., recently started exporting cosmetics to India. Lush introduced a new range of mineral-based makeup for the first time in the Indian market. It was also priced much higher than the other brands in the market. This is an example of _____.

A) a penetration pricing policy
B) a psychological pricing policy
C) bundling
D) price skimming
E) cost-based pricing policy

Correct Answer:

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