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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 6: Building Customer Relationships
  5. Question
    _____ Arise(s)when the Customer Is Required to Pay a Penalty
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_____ Arise(s)when the Customer Is Required to Pay a Penalty

Question 21

Question 21

Multiple Choice

_____ arise(s) when the customer is required to pay a penalty to switch providers.


A) Fixed costs
B) Legal inertia
C) Financial inertia
D) Contractual costs
E) Opportunity costs

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