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In Some Long-Term Customer-Firm Relationships,a Service Provider May Become Part

Question 16

Multiple Choice

In some long-term customer-firm relationships,a service provider may become part of a customer's __________ ,such as when a hairdresser serves as a personal confidant,or a proprietor of a local retail store is known a central figure in the neighborhood network.


A) Esteem benefits
B) Self-actualization
C) Social support system
D) Utility transfer
E) Assurance group

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