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For Quite Some Time,Kentucky Fried Chicken (KFC)has Grown Through Providing

Question 77

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For quite some time,Kentucky Fried Chicken (KFC) has grown through providing its service outside the United States.After over two decades of expansion in China,the company is now planning to explore Africa as a new market and expects to double its number of outlets in Africa by 2014.KFC has developed a growth strategy emphasizing:


A) Share building
B) Market development
C) Service development
D) Diversification
E) Market integration

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