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Ambient Conditions Will Have the Least Effect on Customer Behavior

Question 16

Multiple Choice

Ambient conditions will have the least effect on customer behavior in which of the following servicescapes?


A) A bakery shop
B) An air-conditioned hotel on a hot July day
C) An open five-story parking garage
D) Bookstore with an in-store coffee cart
E) A movie theater

Correct Answer:

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