Every Functional Area in a Marriott Hotel Operates Under Standard

Every functional area in a Marriott Hotel operates under standard operating procedure manuals where all processes and services are carefully documented.Housekeepers,for example,must perform 64 required steps in cleaning a room.These specific guidelines result in uniformly clean rooms anywhere in the Marriott Hotel chain.By having specific guidelines for cleaning a room,Marriott is avoiding one of the problems associated with:

A) Inadequate management of service promises
B) Over-promising in advertising and personal selling
C) Inadequate external marketing communication
D) Inadequate interactive marketing communications
E) Inadequate internal marketing communications

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