Your Company Has Recently Requested That You Travel to Dhaka

Your company has recently requested that you travel to Dhaka, Bangladesh, to work on negotiations for a new factory to be located in one of the port cities. Your travel agent provides a list of several hundred local hotels and a Sheraton. In this case, the Sheraton brand-name is likely to be used as a signal of

A) perceived differences that are not likely to exist among your various options.
B) quality when quality cannot be easily judged.
C) inefficiency in markets characterized by recognizable brand names.
D) the quality of general lodging accommodations in Dhaka.

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