How Does Advertising Signal to Consumers That the Product Is

How does advertising signal to consumers that the product is a good one?

A) By seeing famous people using the product, consumers infer that they too can be famous.
B) By being willing to spend money on advertising, firms let consumers know the product is likely a good one since firms would not likely advertise a poor product.
C) By making consumers laugh during commercials, firms are associating positive experiences with the product.
D) Without allowing consumers to actually use the product, it is not possible for firms to signal to consumers the product's quality.

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free