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Results of the Study Done by Lee Benham on Advertising

Question 236

Multiple Choice

Results of the study done by Lee Benham on advertising for eyeglasses would suggest that


A) brand loyalty and market power in the eyeglass market was likely to be more pervasive in states that allowed advertising.
B) eyeglass sales were more profitable in states that allowed advertising.
C) optometrists would not be supportive of advertising restrictions.
D) optometrists would enthusiastically endorse advertising restrictions.

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