Ferrari Has Segmented Their Market on the Basis of Income

Ferrari has segmented their market on the basis of income and lifestyle. Their target market has household income greater than $200,000 and enjoys spectator sports like NASCAR racing. These two segmentation variables are grouped under the broader classifications of:

A) demographics and product awareness.
B) psychographics and customer intentions.
C) geographic and motives.
D) demographics and psychographics.
E) demographics and product usage.

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