SC Johnson Has Developed, "Pledge Wipes", an Ingenious Twist on Their

S.C. Johnson has developed, "Pledge wipes", an ingenious twist on their widely available wood cleaner Pledge. The marketing manager wishes to test market the new product, but he is hesitant to do so because other manufacturers of home cleaning products could easily duplicate S.C. Johnson's modification. He opts for test marketing by showing some consumers the new wipes and asking them to rate the product's features. This is a(n) :

A) controlled test market.
B) standard test market.
C) simulated test market.
D) electronic test market.
E) None of the above.

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