For Many Years, Pepsi Operated a 'Taste-Test' Booth Across the US.Visitors

For many years, Pepsi operated a 'taste-test' booth across the US.Visitors to the booth would be encouraged to take a blind 'taste-test' between Pepsi and its primary market competitor, Coke.Pepsi then used the taste-test results in advertising Pepsi.What advertising theory does such an approach support? Pepsi no longer uses this as an advertising strategy, instead relying on celebrity endorsements and other forms of advertising.What advertising theory do you think now dominates the market between Pepsi and Coke? Explain.

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The taste-test used the 'adver...

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