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    Contemporary Marketing Study Set 4
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    Exam 14: Integrated Marketing Communications, Advertising, and Digital Communications
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    Why Would an Airline Reduce Advertising During Peak Travel Periods
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Why Would an Airline Reduce Advertising During Peak Travel Periods

Question 33

Question 33

Multiple Choice

Why would an airline reduce advertising during peak travel periods and boost its media schedule during slower travel months?


A) because of repurchase cycles
B) because of seasonal sales patterns
C) because of frequency goals
D) because of competitors' activities

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