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    Contemporary Marketing Study Set 4
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    Exam 14: Integrated Marketing Communications, Advertising, and Digital Communications
  5. Question
    What Does the D Indicate in the AIDA Concept
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What Does the D Indicate in the AIDA Concept

Question 252

Question 252

Multiple Choice

What does the D indicate in the AIDA concept?


A) delivery of the promotional message
B) decoding the message
C) desire for the product being promoted
D) decision to listen to the message

Correct Answer:

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