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Dell Is Famous for Its Build-To-Order Computers; However, the Company

Question 20

Multiple Choice

Dell is famous for its build-to-order computers; however, the company decided to sell prebuilt computers in China's retail stores.What is this a result of?


A) a global marketing strategy
B) a multinational marketing strategy
C) a countertrade policy
D) a multi-domestic marketing strategy

Correct Answer:

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