MATCHING
Match each item to the statement or sentence listed below.
a.evoked set
b.consumer behaviour
c.culture
d.reference group
e.Asch phenomenon
f.opinion leader
g.need
h.motive
i.perception
j.attitude
k.learning
l.self-concept
m.high-involvement purchase decision
n.cognitive dissonance
o.routinized response behaviour
p.limited problem solving
-The number of alternatives the consumer actually considers in the purchasing decision is the _____.
2.A situation in which the consumer invests only a small amount of time and energy is called _____.
3.is the process through which the ultimate buyer makes purchasing decisions about a product or service.
4.is rapid consumer problem solving in which no new information is considered.
5.A(n) _____ describes the values, beliefs, preferences, and tastes handed down from one generation to the next.
6.Imbalance between beliefs and attitudes that occurs after an action or decision is taken is called _____.
7.People or an institution whose opinions are valued and to whom a person looks for guidance is called a(n) _____.
8.A(n) _____ is one with high levels of potential social or economic consequences.
9.The _____ describes the tendency of people to conform to majority rule.
10.is the human tendency to perceive a complete message given an incomplete amount of stimuli.
11.A(n) _____ is a trendsetter who purchases new products before others in a group and then influences others in their purchases.
12.A person's multifaceted picture of him- or herself is called _____.
13.A(n) _____ is an imbalance between a consumer's actual and desired states.
14.is knowledge or skill that is acquired as a result of experience.
15.An inner state that directs a person toward the goal of satisfying a need is a(n) _____.
16.is the meaning that a person attributes to incoming stimuli.

Cynthia and Joseph Are Replacing Their 10-Year-Old Colour Television and Are

True/False

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