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  3. Study Set
    Contemporary Marketing
  4. Exam
    Exam 4: Consumer Behaviour
  5. Question
    John Quickly Mutes His Television Every Time a Commercial Comes
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John Quickly Mutes His Television Every Time a Commercial Comes

Question 37

Question 37

Multiple Choice

John quickly mutes his television every time a commercial comes on.What is this an example of?


A) closure
B) subliminal advertising
C) a perceptual screen
D) cognitive dissonance

Correct Answer:

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