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Rachael, an Advertising Executive, Shops for Clothing at a Trendy

Question 49

Multiple Choice

Rachael, an advertising executive, shops for clothing at a trendy store in town.The sales associate shows her the latest styles in bright prints and bold colours.Despite the fact that these are the styles worn at her office, she rejects them and purchases a wardrobe in neutrals and black.What type of influence has MOST likely driven Rachael's decision?


A) impersonal
B) interpersonal
C) personal
D) institutional

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