New Ideas Inc. (Scenario)

New Ideas Inc. (Scenario)
Though New Ideas Inc. has been in business profitably for 30 years, the company and its employees have seemingly been in a constant state of change. Paul Gill has been president of New Ideas for the last 15 years. During this time, he has had to change the strategic focus of the company three times. The employees have become vocal recently about the decrease in their bonus cheques and are waiting to share in the increased profits. It seems as though his competition is always introducing new products into the market, and the niches Gill thought New Ideas held leadership in are always changing. Recently the government has been active in passing new legislation to increase the control of the product packaging and product contents. The technology used to manufacture the products is constantly improving with the use of robotics to make the process more efficient.
-Before Gill took over as president,the previous 15 years had been a period of stability and steady predictable growth for New Ideas.This period was consistent with the ________ metaphor of the change process.

A) calm waters
B) blue horizon
C) situational strategy
D) white-water rapids

Correct Answer:

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