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    Social Psychology Human Nature Study Set 1
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    Exam 8: Social Influence and Persuasion
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    Advertisers Who Run the Same Ads Over and Over Again
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Advertisers Who Run the Same Ads Over and Over Again

Question 164

Question 164

Multiple Choice

Advertisers who run the same ads over and over again run the risk of causing their audiences to experience ____.


A) advertising wear-out
B) pluralistic ignorance
C) convert communication
D) sensory overload

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