Information Resources Incorporated (IRI)is a Company That Offers Test-Marketing Systems

Information Resources Incorporated (IRI) is a company that offers test-marketing systems that combine scanner-based consumer panels with high-technology broadcasting systems that enable the measurement of the immediate impact of commercial television viewing of specific programs on unit sales volume.These types of high-technology systems are called:

A) electronic test-markets
B) real-time test-markets
C) combination test-markets
D) synergistic test-markets

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