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In Nisbett and Wilson's (1977)studies on Consumers' Awareness of Purchasing

Question 162

Multiple Choice

In Nisbett and Wilson's (1977) studies on consumers' awareness of purchasing decisions, ____.


A) people were able to articulate accurately that they made their choice based on product color or softness
B) people made choices based on the product softness or color, but thought they made the choice based on when they saw the product
C) people made choices based on whether they saw the product last, but thought they made the choice based on product color or softness
D) people were able to articulate accurately that they made their choice based on when they saw the product

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