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    Marketing Research An Applied Orientation
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    Exam 5: Exploratory Research Design: Qualitative Research
  5. Question
    ________ Are the Most Important Qualitative Research Procedure
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________ Are the Most Important Qualitative Research Procedure

Question 52

Question 52

Multiple Choice

________ are the most important qualitative research procedure.


A) Focus groups
B) Depth interviews
C) Projective techniques
D) Association techniques

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