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You Are Researching Secondary Data on the Shopping Habits of Households

Question 72

Multiple Choice

You are researching secondary data on the shopping habits of households for your project. A marketing research firm that had done research in the area has agreed to allow you to dial into their mainframe computer to access the data. You will be accessing a(n) ________.


A) online database
B) special purpose database
C) offline database
D) customer database

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