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Kiara,a Marketing Executive,has to Create a Marketing Plan for a New

Question 2

Multiple Choice

Kiara,a marketing executive,has to create a marketing plan for a new hair dryer.Although she has worked on similar projects and succeeded,she still feels anxious and is convinced that she will make a mistake.She puts in extra effort to prepare the plan and rehearses several times before presenting it to her clients.Her plan is readily accepted by her clients,as always.This scenario most likely exemplifies _____.


A) self-handicapping
B) defensive pessimism
C) wish fulfillment
D) selective placement

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