Multiple Choice
Which of the following is a difference between the central and peripheral routes to persuasion?
A) The central route is effective when people have the ability and the motivation to pay attention,while the peripheral route is not.
B) The central route involves factors like the source's attractiveness and emotional power,while the peripheral route involves logical arguments.
C) The central route uses short presentations that require very little time,while the peripheral route uses detailed presentations.
D) The central route is more often used by television advertisers as compared to the peripheral route.
Correct Answer:

Verified
Correct Answer:
Verified
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