Imagine You Spend an Afternoon Watching Television and Notice That

Imagine you spend an afternoon watching television and notice that all of the commercials have one common theme: an attractive athlete or actor endorsing a product.Why do advertisers hire attractive people to endorse their products?

A) They have more experience persuading people in their daily lives.
B) They are less susceptible to others' attempts to persuade them.
C) They are seen as less credible than unattractive people.
D) They can increase the persuasiveness of a message through the peripheral route because we are more likely to like and trust them.

Correct Answer:

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