Annie Clarke Owns a Smartphone App Development Firm

Annie Clarke owns a smartphone app development firm. The way Annie prices her products is to determine what consumers are willing to pay, and then she backs off a bit to provide a cushion. The method that Annie used to determine her prices is called ________ pricing.

A) predatory
B) technical
C) cost-based
D) competitive-based
E) value-based

Correct Answer:

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