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The What Went Wrong? Feature in Chapter 5 Focused on Digg

Question 59

Multiple Choice

The What Went Wrong? feature in Chapter 5 focused on Digg, a Web site that was once one of the hottest sites on the Internet but eventually failed. According to the feature, through a series of missteps Digg ________.


A) failed to conduct sufficient competitor analysis
B) succumb to the bargaining power of suppliers
C) lost its way and its place in its industry
D) was unable to erect sufficient barriers to entry
E) succumb to the bargaining power of buyers

Correct Answer:

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