The What Went Wrong? Boxed Feature in Chapter 15 Focuses

The What Went Wrong? boxed feature in Chapter 15 focuses on things that can go wrong in opening franchise outlets overseas. The specific obstacle or obstacles involved with franchising overseas, focused on in the feature, are:

A) finding attractive markets to operate in
B) shipping and transportation costs
C) finding qualified franchise owners overseas
D) exchange rates
E) differences in language and customs

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