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Because Franchisees Put Their Personal Capital at Risk, They Are

Question 70

Multiple Choice

Because franchisees put their personal capital at risk, they are highly motivated to make their franchise outlets successful. According to the textbook, this advantage of franchising a business is referred to as:


A) franchisee owner-incentive
B) franchisee impulse
C) agency theory
D) institutional theory
E) franchisee motivation

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