When Hotmail First Started Distributing Free E-Mail Accounts, It Put

When Hotmail first started distributing free e-mail accounts, it put a tagline on every message sent out by Hotmail users that read "Get free e-mail with Hotmail." This technique, which encouraged people to pass along Hotmail's marketing message to others, is called:

A) echo marketing
B) duplicate marketing
C) infectious marketing
D) repeat marketing
E) viral marketing

Correct Answer:

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