Tim Graham's Startup, Which Is in the Electronics Industry, Was

Tim Graham's startup, which is in the electronics industry, was launched on January 1, 2009. However, prior to its formal launch, Tim spent many hours working on his business, particularly during the feasibility analysis stage. The time and effort that entrepreneurs put into their venture, that can't be easily measured from a financial point of view, is referred to as:

A) effort equity
B) intangible equity
C) sweat equity
D) worry equity
E) fret equity

Correct Answer:

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