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The Savvy Entrepreneurial Firm Feature in Chapter 6 Focuses on Three

Question 71

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 6 focuses on three business model innovators: SunEdison, Red Hat, and Cater Internal Medicine. What is SunEdison's business model innovation?


A) to build solar energy platforms in the ocean
B) Make solar energy a service rather than a product.
C) Sell solar energy equipment in "kits" that consumers can install themselves.
D) Create solar energy "farms" in rural areas and create a new category of "farmers."
E) Build large solar energy arrays on the outskirts of cities to provide for a sizeable portion of their energy needs.

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