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The Savvy Entrepreneurial Firm Feature in Chapter 5 Focuses on Sony

Question 53

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 5 focuses on Sony. Which of Porter's five forces made a dramatic difference in the way the founder's of Sony decided to view their markets in the early years of the company?


A) threat of new entrants
B) rivalry among existing firms
C) threat of substitutes
D) bargaining power of suppliers
E) bargaining power of buyers

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