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Alfred's Presentation Was Full of Jargon and Confusing References That

Question 84

Multiple Choice

Alfred's presentation was full of jargon and confusing references that left his colleagues puzzled. According to McGuire's model, he failed at gaining ______.


A) Step 1 exposure
B) Step 2 attention
C) Step 3 comprehension
D) Step 4 acceptance

Correct Answer:

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