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    Psychology
  3. Study Set
    Social Psychology Study Set 5
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    Exam 6: Attitudes and Persuasion
  5. Question
    Which Model Proposes a Direct and Peripheral Route to Persuasion
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Which Model Proposes a Direct and Peripheral Route to Persuasion

Question 54

Question 54

Multiple Choice

Which model proposes a direct and peripheral route to persuasion


A) Elaboration Likelihood Model (ELM)
B) Learning Model
C) McGuire's six-step model
D) Hovland's four-step model

Correct Answer:

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