Our Reference Points for Happiness Are______

Q26: Mental accounting systems rely on reference points.

Q27: The mere ownership effect is also called

Q28: Price tags on clothing are an example

Q29: Discounts encourage accelerated consumption.

Q30: Discounts are a way for merchandisers to

Q32: The fear of losing deactivates the _region

Q33: As part of a promotion, a restaurant

Q34: Some cars automatically shut off once the

Q35: Which of the following terms refers to

Q36: One experiment found that which of the