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The Idea Behind Micro-Targeting Is to

Question 72

Multiple Choice

The idea behind micro-targeting is to


A) send different campaign messages to different demographic groups of voters.
B) send hundreds of very short messages to the largest possible number of voters.
C) spend as little money as possible on advertising and, instead, to maximize "free media" coverage.
D) raise money through thousands of small donations rather than a small number of large donations.

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