After Starbucks Changed Their Loyalty Reward Program, Sophia Was So

After Starbucks changed their loyalty reward program, Sophia was so dissatisfied with how stars were to be rewarded to loyal customers that she went to #StarbucksRewards on Twitter and tweeted "@Starbucks I'm moving to @TheCoffeeBean because their rewards are better than what you propose. Adios #StarbucksRewards." Which type of behaviour did Sophia exhibit?

A) disloyalty
B) disconfirmation
C) switching
D) revenge

Correct Answer:

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