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Jenny Bought a New Car and She Immediately Doubted That

Question 119

Multiple Choice

Jenny bought a new car and she immediately doubted that she made the right decision. She is not sure she bought the right car and paid the best price. She continued to have doubts for several months after her purchase. What is Jenny likely experiencing?


A) postconsumption disconfirmation
B) dissatisfaction
C) cognitive dissonance
D) purchase unease

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