When Consumers Make a Decision Regarding Which Laptop Computer to Purchase

When consumers make a decision regarding which laptop computer to purchase, they consider things such as hard disk size, speed, weight, screen size, and so on and the benefits received from each of these features. Which part of the evaluation of alternatives process do these attributes, features, and benefits make up?

A) evaluative criteria
B) choice criteria
C) consideration set
D) evaluative set

Correct Answer:

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