Multiple Choice
Coffee Maker Scenario
Jane was visiting her friend and was served a coffee drink similar to one she's had at coffee shops like Tim Hortons and Starbucks. Her friend told her that she can make coffee drinks like that with her single-serve pod coffee maker. Jane decided she'd like to buy one because she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and went to Bed Bath and Beyond, Home Outfitters, Williams Sonoma, and even Walmart. She realized there are several brands of this machine, such as Tassimo, Keurig, Breville, Cuisinart, Bunn, Senseo, and Verismo. They ranged in price from as low as $20 to several hundreds of dollars, making it difficult for her to decide which one to purchase. She was concerned about paying several hundred dollars for a coffee maker. She did notice that one brand, Tassimo, featured Tim Hortons coffee while none of the others did, and she ended up purchasing that one for $150 because that's her favourite brand of coffee.
-Refer to Coffee Maker Scenario. Jane's concern over the cost of the coffee maker reflects which type of perceived risk?
A) performance
B) financial
C) price
D) fulfillment
Correct Answer:
Verified
Correct Answer:
Verified
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