Multiple Choice
IKEA placed a 20 x 20 foot "studio apartment" box furnished with IKEA furniture and accessories in a parking lot in Brooklyn, NY to gain attention for its new store opening. Which term refers to this type of marketing of a product or service using unconventional means?
A) stealth
B) guerrilla
C) viral
D) non-traditional
Correct Answer:
Verified
Correct Answer:
Verified
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