Warning Labels Scenario In September 2011, Health Canada Came Out with New Rules

Warning Labels Scenario
In September 2011, Health Canada came out with new rules regarding the warning labels that are displayed on cigarette packages. The Tobacco Products Information Regulations, which fall under the Tobacco Act, were first introduced in 2000 and set the rules for the warnings and accompanying graphics that must appear on all packaging. Although the warnings had been considered successful, studies had shown that more needed to be done. The revised regulations are much stronger than the previous warnings. There are 16 new statements that include "A single stroke can leave you helpless," "This is what dying of cancer looks like," and "Your kids are sick of your smoking." These warnings all are accompanied with very vivid graphics and must cover 75% of the cigarette package. Some examples include a tongue with oral cancer, a child coughing, and several people who are dying of cancer. In addition, there are four different toxic emission statements that have been reworded to create a better understanding of the effects, as well as a toll-free number for those who want to get help with quitting.
-Refer to Warning Labels Scenario. While the stronger and more graphic labels will be on packages that smokers see, many will choose not to read or look closely at them or actually read the message and process the image in the warning. What is this an example of?

A) sensory denial
B) cognitive dissonance
C) selective retention
D) selective attention

Correct Answer:

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