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The Cost for a 30-Second Advertising Slot on the Super

Question 118

Multiple Choice

The cost for a 30-second advertising slot on the Super Bowl was $3.5 million in 2012, and that's on top of the costs to produce the commercial. Advertisers are spending $3.5 million to activate which aspect of the consumer perception process?


A) attention
B) comprehension
C) affect
D) exposure

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