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Evaluate Walter Lippmann's Statement "We See the World Not as It

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Evaluate Walter Lippmann's statement "We see the world not as it really is but as pictures in our heads." Consider the fact that Lippmann believed that the media exerted powerful effects.How does that perspective reconcile with the notions of selective exposure,selective perception,and selective retention and recall from media exposure? In what ways are Lippmann's statement and his belief in powerful effects consistent or inconsistent with each other?

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