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    The Media of Mass Communication
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    Exam 15: Media Effects
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    Which Was the First Generation of Media Effects Theories
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Which Was the First Generation of Media Effects Theories

Question 79

Question 79

Multiple Choice

Which was the first generation of media effects theories?


A) Minimalist
B) Two-step flow
C) Multistep flow
D) Cumulative effects
E) Powerful effects

Correct Answer:

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