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In Advertising,the Performance System Entails

Question 33

Multiple Choice

In advertising,the performance system entails


A) billing for expenses and modest profit with extra compensation for successful campaigns.
B) paying only for advertisements that work.
C) a fee arrangement where agencies bill clients for expenses as they are incurred.
D) billing clients a certain percentage above the media charge for time and space.
E) payment with shares in the company.

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